Statistical Methods in Customer Relationship Management focuses on the quantitative and modeling aspects of customer management strategies that lead to future firm profitability, with emphasis on developing an understanding of Customer Relationship Management (CRM) models as the guiding concept for profitable customer management. To understand and explore the functioning of CRM models, this book traces the management strategies throughout a customer s tenure with a firm. Furthermore, the book explores in detail CRM models for customer acquisition, customer retention, customer acquisition and.
Statistical Methods in Customer Relationship Management pdf download
Statistical Methods in Customer Relationship Management ebook
Statistical Methods in Customer Relationship Management book series pdf
Statistical Methods in Customer Relationship Management read online free book
No comments:
Post a Comment
Note: Only a member of this blog may post a comment.